A title tag is an important SEO element on a web page. A title tag describes an online document's content precisely and concisely. The title tag of a given web page appears in search results pages as the title users see in search results. The title tag also appears in the browser, in both the top of a browser and in applicable tabs. The title tag may also appear in external websites, which may use the title in anchor text to link to your page.
To create the most value in your title tag, you should ensure that the tag is relevant. A descriptive tag with appropriate keywords is important for increasing search engine rankings. Search engines will highlight keywords in title tags when the tag appears on the search results page Ã¢â¬â when a user has performed a search containing those words. A well-composed title tag can help you attain more visibility and an improved click-through rate.