Meta Descriptions are HTML attributes that feature short paragraphs advertising web page contents. Meta Descriptions display on search engine result pages (SERPs) and provide searchers with a content preview of a given page.
Meta description tags contain key words and phrases that are extremely important in increasing user click-through from SERPS. Meta description tags are not directly related to search engine rankings. However, these brief explanations provide an opportunity for webmasters to promote content to searchers by advertising exactly what can be found on the given page in relation to what the searcher is searching for.
Webmasters should write a compelling meta description that will encourage a searcher to click-through. Keywords should be used intelligently when composing the meta description. Each pageÃ¢â¬â¢s meta description should be unique and of direct relevance to the page contents.